25 years of experience
2019 – AbeStock acquired Sale-Star and buys Dr. Stern’s trademark
AbeStock acquired wholesale food and consumer goods business Sale-Star. The merger of two companies makes AbeStock one of Estonia’s most important convenience goods wholesalers. By expanding the product portfolio, AbeStock can now provide additional services, such as brand marketing and product placement service, but in particular to provide even better service quality and efficiency to its partners.
With the purchase of Sale-Star, AbeStock’s product portfolio expanded with products from Mondelez, Borjomi, Paulig, Saint Agur, Jacobs Krönung, Caprice, Finn Chrisp and Loodusvägi. These changes allow us to better serve our partners, create synergies based on the product category, and meet the needs of consumers!
Most Sales-Star staff will continue to work in AbeStock. All Sales-Star trade and customer contracts will continue to be delivered through Smarten Logistics under the same conditions as Smarten Logistics is now AbeStock’s logistics partner.
AbeStock buys a well-known Estonian trademark Dr. Stern that has been providing quality products for pets for more than 15 years. Dr. Stern is made in cooperation with Estonian veterinarians.
2018 – Year of changes
AbeStock turned a new page in development and started to contribute more to the future of the company in order to adapt better to the trends of the changing economic environment. In this context, changes were made in existing roles and new people were involved in plan implementation.
Mart Vips joined the council in June, at the end of September, Ago Raudsepp started to manage the work of the board and since September, Margus Leiar started as the new CEO of AbeStock. Throughout September, Ago and Margus worked together to make the transition to executive management smooth and to gather as many ideas as possible to map the company’s vision for the future. Margus is responsible for all AbeStock’s strategic and operational goals. Margus has extensive work experience in the FMCG sector in the Baltics and Estonia, with over 20 years of sales and management experience in international corporations such as Colgate-Palmolive and MARS. Margus brings with him extensive international supplier experience while also having a good understanding of local wholesale and retail strategies.
2017- ABC Group started using Axapta’s economic information system
The ABC Group started using Axapta program, which enables the entire group’s business process to be managed in a single, complete solution.
2016 – ABC Group is relinquishing its logistics business
ABC Group’s owner company sold Landcom JV warehouse and logistics company Agora DC JV to JV, a company registered in Estonia and of Lithuanian origin. At the same time, Agora DC JV will continue to provide logistics services to AbeStock Ltd.
Ando Nõupuu, Member of the Management Board of Agora DC JV, led the company until the end of the year and then launched a new international B2B e-commerce company within ABC Group.
ABC Group relinquished the logistics business and launched two international sales and marketing companies, Uniced Ltd. and Continental FIT Ltd.
2014 – ABESTOCK GOES THROUGH A WIDE-SCALE REORGANIZATION
The current five sales divisions will be replaced with four. Work begins in a new division T Trading (T is for Toit – food) that is set up in place of Nest Trading and will deal with food and pet products. G Trading department will merge with Safo and will sell near food. Reorganization does not affect trade and VIO Trade and International SMD departments.
2013 – ABESTOCK STARTS COLLABORATION WITH DE’ LONGHI
Abestock continues representing the BRAUN trademark (P&G sells BRAUN trademark license to De’Longhi) and we receive the representing rights to Ariete brand in the Baltics.
2012 – COMPLIANCE OF QUALITY MANAGEMENT SYSTEM WITH ISO 9001 REQUIREMENTS
AbeStock has started developing its quality management system to make it comply with ISO 9001 requirements and preparing for the certification.
2011 – RIGHT TO REPRESENT PROCTER & GAMBLE IN BALTIC STATES
The most important event for us was the decision of Procter & Gamble to give the right to represent its trademarks Braun, Duracell and Oral-B in all three Baltic States to AbeStock.The right to distribute P&G’s consumer goods in Estonia transfers from AbeStock to the Lithuanian company Sanitex.
2009-2010 – EXPANSION OF THE PRODUCT PROTFOLIO
In 2009 AbeStock starts selling pet food in cooperation with Nestle Purina and paper products in cooperation with Horizon Tissue.The contract with Estrella is signed a year later.
2007 – OFFICIAL DISTRIBUTOR OF PROCTER & GAMBLE IN ESTONIA
The most important event is the decision of Procter & Gamble, the number one consumer product company in the world, to make AbeStock its official distributor in Estonia.
2003 – 2006
The company’s deveolpment is stable; and it develops a sales unit that specialises in small shops.
2002 – CHANGES IN THE COMPANY’S STRUCTURE
AbeStock divides into three independent companies – the logistics division becomes Agora Logistika AS and the administrating units form Modera Consulting OÜ. The sales organisation keeps the name ABESTOCK; the number of employees decreases to 65. The logistics company now has 35 employees, and the administration and IT company employs 17 people.
2000 – 2001
The company’s development is stable; there is an improvement in its efficiency and the quality of the services it provides.
1999 – THE DRINKS PROJECT
The Drinks Project is launched in the beginning of the year. The division that sells Nestle products is added to AbeStock in summer 1999.
1998 – G-KAUBANDUS BECOMES AN INDEPENDENT DIVISION
The company starts operating under the name AbeStock AS in 1998. Gillette, which used to operate as a project, is added to the existing divisions. The number of the company’s employees decreases to 138 as a result of the changes made in the structure and organisation of work in 1996 and 1997. Updating the company culture and creating synergy between teams was added to the priorities.
1997 – DEVELOPMENT OF THE GROUP’S LONG-TERM GOALS
The company was entered in the Commercial Register under the name AbeStock and the first shop was granted the user rights to the logistics database. 1997 was a year of strong development for our sales and marketing teams, and the company also developed its logistics services, started serving third parties and liquidated its branches.
The Commercial and Logistics Division created the positions of customer service managers and credit managers in order to improve the quality of regional customer service and credit management. The division that sells the food products of Unilever was added to the company.
1996 – COMPANY REFORMED FOR THE SECOND TIME
Abe Rahvusvaheline AS made some significant changes in its organisational structure and organisation of work in 1996 in order to maintain its position on the wholesale market. The organisational structure and operating principles were developed with the assistance of Chris Noonan. The company provided marketing and sales training to its staff. The client server and database was also launched.
A group was created as a result of the reforms and commercial activities and divided into four sales, marketing and distribution divisions – ABE Kaubandus, ABC Kaubandus, SAFO Kaubandus and VIO Kaubandus. The main objective of the changes was to take the competence and professionalism of sales staff to a higher level.
1995 – STABILISATION
AbeStock opened its new office – Abe Ärikeskus. The company also built a new central warehouse, which has 1,000 m2 more space than the old one. Renovation of the privatised buildings and designing the client server and database also started in this year. Management of the complex organisation was developed. The company had more than 190 employees by the end of the year.
1994 – COMPANY REFORMED FOR THE FIRST TIME
The keywords of the year were the first organisational reform and capital increase. The company’s equity was increased five times (to one million Estonian kroons), and the warehouse and office buildings were privatised. The sales network of Abe Rahvusvaheline AS was well developed as a result of the hard work of its staff. The company now had 10 warehouses in larger Estonian cities and a cash & carry warehouse-store, which also supplied surrounding regions with goods. The company also owned retail stores in addition to wholesale centres. Implementation of the prototype of the company’s information system also started in 1994. Abe Rahvusvaheline AS achieved the second place among Estonian wholesalers operating in the same field in 1994.
1993 – EXPANSION
The operations of AbeStock were developing well, so the company opened branches of Abe Rahvusvaheline AS in six larger Estonian cities and expanded the sales of well-known brands. Achieving the second place among the TOP 100 most successful Estonian companies was the cherry on the cake in a successful year.
1992 – THE BEGINNING
The trademark of AbeStock, which operates as an importer and wholesaler of food products and convenience goods, was created in 1992 with the establishment of Abe Rahvusvaheline AS on the basis of Estonian and Irish capital.