AbeStock AS and AS Hansa Candle have entered into a strategic cooperation agreement aimed at increasing sales of Hansa Candle products and strengthening the company’s position in the Baltic market.

As a result of the cooperation, AbeStock will take over the sales and marketing activities of Hansa Candle products and the development of partnerships in the Baltics.
Hansa Candle will focus even more on increasing production capacity, product development and offering high-quality products to support the company’s further growth.

“The cooperation combines the strengths of two long-standing Estonian companies and helps to offer customers even greater value throughout the Baltics. AbeStock’s experience in sales, marketing and logistics will help to bring Hansa Candle products to a wider range of existing and new customers,” said AbeStock CEO Margus Leiar.

According to Harri Juhani Aaltonen, member of the board of Hansa Candle, the cooperation will allow both companies to focus on what they are strongest at. “We can focus more on production, increasing production capacity and developing new products. At the same time, we know that the sales and marketing of our products are in the hands of a reliable partner with strong experience in the Baltic market,” said Aaltonen.

One of the important goals of the cooperation is to increase sales of Hansa Candle products, especially in the Latvian and Lithuanian markets. AbeStock’s established sales network and partnerships create a strong foundation for this through a functioning network in Estonia, Latvia and Lithuania.

According to the companies, the strategic cooperation creates a strong foundation for further growth and helps strengthen the competitiveness of Estonian companies and the position of local products in the Baltic market.